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Leave a Legacy with Estate Plan

Alumna Virginia McFrederick loved libraries. And because she included CSU in her estate plan, the Michael Schwartz Library is now home to the Virginia McFrederick Group Study Center.

An extraordinary woman who lived a full and accomplished life, McFrederick was a voracious reader who got her first library card at age six. She was an excellent student who had an unending thirst for knowledge.

She was employed for more than 30 years at Penton Publishing, working her way up the corporate ladder to become assistant to the editor of Foundry magazine.

She was almost 50 years old before she started taking college classes, graduating from CSU in 1974 with a bachelor’s degree in English.

McFrederick expressed her appreciation for her education through a generous $1 million bequest in her estate plan to create a Group Study Center in CSU’s library. Located on the first floor, the recently opened Center has five group study rooms where students can collaborate on class assignments and share ideas and knowledge.

In addition to creating the rooms, the bequest established a permanent endowment to support all aspects of the library’s operations.

Five years after her death at age 96, she is helping students and leaving a legacy at Cleveland State.

For information on planned giving, visit 

Selling Skills That Lead to Success

The Bernie Moreno Center for Sales Excellence is helping students develop the skills necessary to persuade, motivate, negotiate and influence.

Located in the Monte Ahuja College of Business, the Center for Sales Excellence was established with a transformative $1 million gift from Bernie Moreno. The space is designed to foster engagement and collaboration as students practice and perfect their skills.

“The art of persuasion needs persistence, grit and an understanding that not everything happens because you ask,” said Moreno at the dedication and ribbon-cutting. “Sales transcend every profession and drive the economy forward.”

President Harlan Sands called Moreno one of the best salesmen he’s ever met and commended the former CSU Board of Trustees chairman for investing in sales research and education. 

The Center will offer an innovative curriculum in sales management, consumer behavior and market analysis, as well as continuing education and a custom training program tailored to individual industry needs.

Also in this Issue...

Communication professor earns award for opinion pieces

Richard M. Perloff, Ph.D., Cleveland State University professor of communication and political science, earned statewide recognition from the Press Club of Cleveland for three essays he wrote. Read more >>

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