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Master of Influence

The Bernie Moreno Center for Sales Excellence at Cleveland State University launched with an inaugural event featuring Robert Cialdini, widely regarded as the worldwide expert on influence and persuasion. The author of the groundbreaking books Influence and Pre-suasion discussed how to increase the likelihood of getting “yes” to requests, proposals and recommendations.

Dr. Cialdini is the Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University. His book Influence: The Psychology of Persuasion has sold over three million copies, been translated into 34 languages and was named by Fortune as one of the 75 Smartest Business Books. Pre-Suasion: A Revolutionary Way to Influence and Persuade was listed on both the New York Times and The Wall Street Journal Best Seller Lists.

The Bernie Moreno Center for Sales Excellence offers an undergraduate certificate in professional sales, continuing education courses and a custom training program tailored to individual industry needs. The Center is actively seeking corporate collaborations to enhance curriculum development and training programs. Its growing list of corporate partners includes KeyBank, Oswald Companies, PNC and Swagelok Company. The Center was established through a $1 million transformational gift from Bernie Moreno, president of the Bernie Moreno Companies and former chair of the CSU board of trustees.

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CSU Moving Forward Together

Noting that he has “always liked challenges with big opportunities attached,” Harlan M. Sands officially took on the greatest challenge and opportunity of his academic career – serving as president of Cleveland State University. Read more >>

Film and Media Arts Students Take Center Stage

The Forest City. Home of rock and roll. Hollywood of the Midwest? Cleveland may soon have a new nickname, thanks to CSU’s new School of Film & Media Arts. Read more >>

On the Front Lines Combatting Disease

Scientific breakthroughs and cutting-edge discoveries by CSU faculty researchers are helping cure disease, improve quality of life and even save lives. Read more >>

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